How to Size a Market in 5 Minutes or Less

My basic approach to market sizing is this: # of potential customers x average selling price = Total Addressable Market Don’t know average selling price (aka ASP)? No problem. Then use economic value creation instead as an upper threshold for price. Economic value...

Humility the Hard Way

So much of the best advice is impossible to hear when you are first starting out. Success feels within our grasp, just a sprint or two away. We’re in too much of a hurry to listen. Failure slows you down. The pain of failure forces you to stop. Failure creates...

The Scrappy Startup: Asset or Liability?

Mark Suster had a great post recently on "What Makes an Entrepreneur" and the role of street smarts, the need for a willingness to defy social conventions and how elite education and employers can hurt entrepreneurs. I was riffing in the comments about my...