CHARLIE ROSE: Tell me about “Mafia Wars.”
MARK PINCUS: Sure, so “Mafia Wars’” is a game where you form a mafia
with your friends and you — it’s kind of like a game like “World of War
Craft” but it happens in text and pictures instead of immersive
environments.
The key difference is that you are relying on your friends. You’re
collaborating together throughout the game. There’s features like “declare
war” where if somebody attacks you, you can declare war on them and it
tells all your friends to come help you.